(Including Internet Offers)


Ledlenser USA has implemented this UMAP Policy in order to protect consumers, prevent abuses, provide proper support and warranty coverage on its Products, provide a level playing field for its network of Dealers, and to maintain its reputation and brand image. Please read the policy and attached schedules carefully.

The list of Products to which this policy pertains, and the minimum advertised prices that belong to each, are published online in the Product List and UMAP Schedule at:

For USA customers:  www.ledlenserusa.com/pages/umap
For Canada customers: www.ledlenser.ca/pages/umap
Ledlenser USA reserves the right to add to or adjust its Product List and UMAP Schedule at any time and solely at its discretion. 

You may contact Ledlenser USA eCommerce Department with any questions regarding the Product List and UMAP Schedule, this UMAP policy, or the status of your policy compliance or any enforcement against you. Email ecommerce@ledlenserusa.com or write to


Ledlenser USA

Attn: eCommerce Department

80 SE Madison #130

Portland, OR 97214


(Ledlenser USA’ sales and support representatives are not authorized or permitted to discuss, or answer questions about, the state of UMAP compliance of any Dealer, or policy enforcement actions taken against any Dealer.)

Ledlenser USA’ eCommerce Department will evaluate and address any submitted reports of violations but will not respond to any questions or comments from one Dealer about the activities or advertising of any other Dealer as they involve compliance with this policy. Additionally, no Dealer has any right to rely on an understanding of this policy obtained from an oral discussion.  All interpretations of this policy will be based on the UMAP Policy itself and any written clarification or guidance issued by Ledlenser USA’ eCommerce Department.

This policy will be enforced as set forth below in Schedule B.

Each Dealer must appoint a person who will be the main contact for Ledlenser USA regarding the UMAP Policy.  Your contact person should make sure that everyone involved with creating and implementing advertising or pricing at your store(s) for any Ledlenser USA Product is fully aware of this policy.

Compliance with Ledlenser USA’ policies is the responsibility of each individual Dealer of Ledlenser USA’ Products.









Effective Date:




Ledlenser USA UMAP Policy does NOT apply to the following:


UMAP Rules



A:  Discounts:  The value of any discount, rebate, credit, free item, loyalty reward or the like must be calculated at retail value in determining final price of a Product.

B:  Percentage Off:  Advertisements that state a percentage off that will net the Product below UMAP are NOT allowed.

C:  Rebates:  Advertising of rebates MUST include the final price of the Product after the rebate, AND the rebate combined with any other form of discount or credit must not net the Price below the UMAP.

D:  Shipping:  AdvertisingFree Shipping” or providing a credit for shipping is NOT a violation of UMAP Policy UNLESS there is a dollar value mentioned that nets a Product below the UMAP.

E: Bundling:  Where a Product is bundled with or sold as part of a package that includes another Product, it shall be a violation of this UMAP policy unless prior permission is granted by supplier to sell or advertise the bundle or package at a price that is lower than the combined UMAP of the bundled Products. NOTE: All product bundles, when these are not already expressly identified as Products, must be pre-approved by Ledlenser USA. It shall be a violation of this UMAP policy if Products are bundled with or sold as part of a package that includes items not expressly approved for such a bundle by Ledlenser USA. Any promotions involving such bundles also need to be approved by Ledlenser USA.

Ledlenser USA’ Proprietary Rights



Schedule A


Examples of Advertising and Analysis Under the UMAP Policy

(not intended to be comprehensive)


Rule 1 states: “Advertisements for listed products MUST state the final price of the listed product offered before taxes and/or additional fees.”


The following violate Rule 1: 


Rule 2 states: “The final price is determined net of all discounts and rebates (see the definition of “price”) and MUST NOT be below the UMAP price.”


The following violate Rule 2:


Schedule B

Ledlenser USA UMAP Enforcement Policy

The following enforcement procedures apply to this UMAP Policy.


Upon discovery by Ledlenser USA, violations of this policy will be handled as follows:

  1. Ledlenser USA will make a reasonable inquiry to verify an alleged violation for any Advertisement or Product listing before taking any enforcement action.
  1. Ledlenser USA will send a notice of violation to the Dealer whom it believes is violating the policy. The violation will be reasonably specified. Ledlenser USA will direct Dealer to immediately correct/remove/withdraw/cease the relevant Advertisement(s) or Product listing(s).
  1. Dealer MUST acknowledge the notice, specify the corrective actions taken, and reaffirm their intention to comply with this policy. Dealer may also contact Ledlenser USA’ eCommerce Department (ecommerce@ledlenserusa.com ) for resolution or clarification if they believe the Advertisement(s) or Product listing(s) in question was NOT in violation of this policy. Ledlenser USA’ eCommerce Department will make the final determination of whether any violation(s) of this policy occurred.
  1. Ledlenser USA will seek to have the relevant Advertisement or Product listing removed if the Dealer refuses to do so. Generally, a first violation will result in a warning. A second violation (or second notice of unremedied earlier violation) will result in a loss of all accumulated benefits, discounts, rewards, bonuses, credits, incentives, or the like, under any Ledlenser USA Dealer program, including those based on volume, early buys, or prior purchases, as well as a 90-day suspension from the ability to purchase Ledlenser products, either from Ledlenser USA directly or through an authorized distributor.  A third violation (or third notice of unremedied earlier violation) will result in termination of Ledlenser USA’ business relationship with the Dealer. Egregious or intentional violations (including first violations), or failure to acknowledge a written enforcement notice or to take corrective action MAY result in immediate loss of incentives and/or termination.
  1. Dealer will have no recourse against Ledlenser USA with respect to any loss or damages allegedly incurred as a result of such termination of Dealer’s rights resulting from violation of this policy.


To download the list of uMAP products, click here.
To download this policy as a PDF, click here.
Liquid error (layout/theme line 279): Could not find asset snippets/google_badge_script.liquid